UKH Journal of Social Sciences | Volume 5 • Number 1 • 2021 15
The findings also revealed that having productive assets (livestock units, land size) and financial resources (access to
credit, non-farm income share) have a substantial impact on household demand. This result supports the findings that
the land size (Umeh & Asogwa, 2012), possession of durable assets (Donkoh & Amikuzuno, 2011), the house size
(Hussain and Asad, 2012), the household income and wealth (Davis et al., 1983; Khan & Abdullah, 2010; Umeh &
Asogwa, 2012; Wang et al., 2016) and the number of livestock units (Nilsson et al., 2019) are among the factors that
significantly affect household expenditures. This is reflective of the importance of possession of productive assets,
financial capital, productive and high wage employment, and income and wealth status to household demand behaviour.
This study found that locational factors are very important determinants of household expenditures. This finding
supports Donkoh and Amikuzuno (2011) who underlined that locality is among the factors that significantly underlie
the household expenditures on education. It is also in line with Hussain and Asad’s (2012) finding that urban households
expend more on electricity than rural ones and that of Bopape and Myers (2007) who reported that food consumption
decisions differ remarkably between rural and urban households. This reflects that the urbanization process of rural
areas and the provision of basic infrastructure are very important to improve the welfare conditions of households.
The results show that as the average price of food products rise, household food expenditures rise as well, a finding
that is consistent with Cismas et al.’s (2010) assertion that the average price is one of the primary factors determining
the value of food and non-food products consumed in households. The negative effect of average food prices on non-
food expenditures is explained by cross price elasticity (Schotter, 2008; Varian, 2010; Besanko & Braeutigam, 2011),
which states that an increase in food products (or necessities) causes households to reduce non-food product
consumption to maintain the same level of food consumption.
Another critical finding is the effect of locational factors specifically the distance to a health facility, distance to a
market and the household location in an urban area on the household consumption decisions. This follows the finding
of Maniriho and Nilsson (2018) that proved positive and significant effect of the urbanization process of urban areas
on the diversification of livelihood sources, and Nilsson et al. (2019) who underlined the negative and significant effect
of the distance to asphalt road on household consumption expenditures.
4. Conclusion
Consumption expenditure has been a good indicator of household wealth and welfare conditions especially in
developing countries. The salient argument behind this is that income measures tend to underestimate the material
wealth of households. The analysis of household consumption expenditures has interested a significant number of
researchers all around the world, but it has not been the case in Rwanda where the documentation on the factors
impacting household consumption decisions is still limited. This study attempted to identify the determinants of
household consumption expenditures in Rwanda. A multivariate regressions model was specified, and three demand
functions were hereby estimated -- total household demand function, food demand function and non-food demand
function -- using ordinary least squares (OLS) method.
The results indicate that an increase in household size and education level of the household head lead to an increase
in household consumption expenditures, while the increase in age of the household head makes the household
expenditures decrease (Tables 2 and A1). For household wealth indicators and possession of productive assets, the
higher the number of livestock units, the land size, and the access to credits, and the share of non-farm income, the
higher the level of household consumption expenditures.
For locational control factors, the results highlight that being in urban areas affects positively and significantly
household expenditures, while the distance to improved road, a market and a health facility negatively affects the
household expenditures, which means that household consumption is higher in urban rather than in rural areas. In
addition to this, it was reported that the number of livelihood activities done by household members, land consolidation
and maize production affect positively household demand decisions, while the distance to all weather roads and a health
facility have negative effects on household consumption expenditures.
The findings show that the most significant factors affecting household demand decisions are household size, the age
of the household head, the education level of the head, the number of livestock units, poverty situation, the access to
credits and the size of cultivated land. In addition, the results revealed that most of these factors apply to both poor and
non-poor households, as well as for households in both rural and urban areas. The logit estimates revealed that
household socioeconomic characteristics, livestock ownership, and non-farm income share are among the key variables
that may enhance the likelihood of families consuming protein-rich foods.
Bearing in mind, the effect of each individual factor discussed above, the econometric estimations are reliable for policy
review or formulation. Therefore, it is recommended that policy design or review to scale up the wealth and welfare
conditions of a household should refer to the effects of the socioeconomic indicators, wealth and market factors,
productive assets as well as the locational factors on household demand decisions.