User-Generated Content and Firm Generated Content: A Comparative Empirical Study of the Consumer Buying Process. UKH Journal of Social Sciences, [S. l.], v. 6, n. 1, p. 10–31, 2022. DOI: 10.25079/ukhjss.v6n1y2022.pp10-31. Disponível em: https://journals.ukh.edu.krd/index.php/ukhjss/article/view/473.. Acesso em: 5 may. 2024.